DAYTONA BEACH, FL (February 5, 2007) – The American Speed Association Midwest Tour presented by Echo Outdoor Power Equipment is delighted to announce a new partnership with Kwik Trip, Inc. as the title sponsor for the Tour effective immediately.

“Gary Gonzcy (Marketing Director for Kwik Trip) and I have been working on this for months, trying to build a perfect relationship that benefits Kwik Trip, the ASA Midwest Tour, and our customers. We are extremely happy to say that this takes our series to the next level and allows us to put together one of the best promotional and marketing programs in the country. We are working together to create a top-notch promotional program that includes all aspects of advertising, promotion, driver appearances and autograph signings, and onsite race day displays for Kwik Trip. They have developed a traveling promotional team to attend all of our events to display new products. This shows their dedication to the Midwest Tour by providing us with the tools that both organizations need to be successful and keep growing,” explained ASAMT Vice-President Steve Einhaus.

The Kwik Trip convenience store concept, combines bright clean décor and a strong private label program with competitive “Kwik n’ Low” pricing to create a unique identity for Kwik Trip. Kwik Trip offers unleaded, E-85 fuel, and diesel fuel, convenient pay-at-the-pump capabilities, a large 16-head fountain drink wall, Cheese Mountain Take n’ Bake pizza, and a state of the art car wash at many of its locations.

“We are developing a member package that will provide discounts for everyone that follows the series and will allow them to save money on purchases at Kwik Trip every day of the week. Details on the member program will be available in the near future,” stated Einhaus, “All ASA Midwest Tour registered drivers, their crews, and families will be eligible to participate.”

Consumers can enjoy Kwik Trip’s Karuba Coffee featured at the Karuba Bar, coffee house flavored coffee, cappuccino, lattes and steamers. For the person on the go, the “Hot Spot” hot foods bar has been expanded in stores and is filled with a variety of freshly baked breakfast sandwiches, cinnamon rolls, hamburgers, cheeseburgers, corn dogs, pizza slices, and fresh baked oversized cookies. Kwik Trip also includes a “fresh foods” cold case offering customers healthy food choices including fresh salads, fruits and vegetables. Kwik Trip’s newest item-Cheese Mountain Take n’ Bake pizza comes with a variety of toppings and is available in the pizza case. Call ahead ordering is available for pizzas.

The first Kwik Trip store was opened in 1965. The company shares a common philosophy with the American Speed Association Midwest Tour: “We are mindful of the past, but don’t live in it. We have our feet planted firmly in the present but we do not stand still. We have an eye on the future, because that’s where we’re going. Our goal is to be “Better Than The Best!”

“I have been an avid race fan my entire life and this is by far one of the best grass roots short track programs I have ever seen and we’re just getting started. In a very short time they have put together what I feel will make an immediate impact on the success of area racetracks and will give the race fan everything that they ask for. They have been very innovative in their strategy of bringing back the excitement in short track racing by providing everyone with the tools they need to get to the track,” explained Gonzcy, “We are delighted to be able to link ourselves to a fresh new organization that has a direct impact on our customers. Race Teams and their fans are the most brand loyal customers in the country and we feel that this is a great promotional tool for the Kwik Trip organization. It’s an honor for us to be the title sponsor of the ASA Kwik Trip Midwest Tour and we’ll be together for many years to come and we look forward to opening day.”

Kwik Trip, Inc. is a convenience store company unlike any other. Kwik Trip serves its customers with clean, bright, convenient retail shopping centers and is committed to customer service. Kwik Trip also produces many of the private label products featured in the stores. Kwik Trip, Inc., La Crosse, Wisconsin based headquarters, operates a FDA approved bakery, offering customers fresh Kwikery bakery products including white bread, wheat bread, buns, super muffins, donuts, cookies, bagels and Glazers donuts. Produced in Kwik Trip’s own FDA approved dairy is the Nature’s Touch brand of dairy products including Kwik Trip’s own Milk In A Bag packaging and Nature’s Touch Ice Cream.

Being the producer means Kwik Trip sets the standard and assures the quality of the products that will be sold in its stores. Being the distributor means these products are shipped to local Kwik Trip stores daily, which helps to guarantee their freshness. Being the producer and distributor also enables Kwik Trip to price private label brand products lower than the grocery stores. This pricing philosophy called “Kwik n’ Low” prices provides customers with prices as low as or lower than the grocery store everyday.

Race teams can particularly benefit from Kwik Bucks. Points are earned for every gallon of diesel fuel purchased at Kwik Trip or Kwik Star locations and are redeemable for cash.

Kwik Trip, Inc. is one of the largest independently held convenience store chains in the United States. Kwik Trip owns and operates over 326 Kwik Trip and Kwik Star stores in parts of Wisconsin, Minnesota, and Iowa and employs over 7,000 people.

“Kwik Trip is one of the finest organizations in the country and their success is driven off of their customer satisfaction. Aligning ourselves with Kwik Trip fits so perfectly for everyone involved and we are doing everything we can to bring our racers the whole package,” concluded ASAMT President Tim Olson.

The partnership between the two organizations is carried through to the Touring Star program for which Kwik Trip is also the title sponsor. A press release announcing the Kwik Trip Touring Stars will be posted soon.

Fans are encouraged to patronize the local Kwik Trip and Kwik Star stores surrounding the scheduled venues on ASAMT race days for car and driver appearances and other promotions. The full ASAMT schedule and a map of Kwik Trip and Kwik Star locations are on the Web.

The ASAMT will celebrate opening day April 28, 2007 at the Elko Speedway (MN). The nearest Kwik Trip stores are in Northfield (to the south) and Lakeville (to the north). Both locations carry diesel fuel and gasoline.

More information about Kwik Trip, Inc. is available online at

To learn more about the American Speed Association Kwik Trip Midwest Tour presented by Echo please contact the ASA Midwest Tour office by calling (262) 514-3880 or by e-mailing Tim Olson at or Steve Einhaus at

To learn more of the Daytona Beach, Florida-based Racing Speed Associates or the American Speed Association Racing Member Track program, call (386) 258-2221 or send an e-mail to For news and information from all the racetracks and regional tours involved in the American Speed Association, visit

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