January 16, 2012 – The American Speed Association® Midwest Tour is proud to announce a sponsorship with Choice Hotels, making Choice Hotels the official hotel company of the ASA Midwest Tour.

Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging companies in the world. Choice Hotels currently franchises more than 6,000 hotels, representing more than 490,000 rooms, in the United States and more than 30 countries and territories. Ranging from limited service to full service hotels in the economy, mid-scale and upscale segments, Choice Hotels branded properties provide business and leisure travelers with a range of high-quality, high-value lodging options throughout the United States and internationally. (www.choicehotels.com)

ASA Midwest Tour teams, families, friends, and fans will receive 15% off the lowest rate of any hotel room. To learn more about saving 15 percent on all reservations, please visit the ASA Midwest Tour website www.asamidwesttour.com and click on the Choice Hotels logo. Choice Hotels will be supplying the ASAMT with 50,000 personal wallet-sized cards to be handed out to the teams who can then pass them along to friends, family and fans.

“We want to share this program with everyone and put some money back in each person’s pocket during their travels. This is a time when people need savings and we are glad that we put this program together to share with everyone,” said Steve Einhaus, ASAMT Vice President.

“We’re excited to serve as the official hotel company of the ASA Midwest Tour, providing its members and friends with even more value and options for their travels,” said Grant Pearce, manager of sports sales for Choice Hotels. “We expect lots of ASA members to take advantage of this member benefit and with so many hotels to choose from, one can find a place to spend the night that’s just right—and at a significant discount.”

“We couldn’t be happier about the new sponsorship with Choice Hotels. We are always trying to find new ways to take the series to a new level in every category and working with Choice Hotels is a win-win for all, especially when it comes to travel savings for our teams, their friends and family, sponsors, and our fans,” added Einhaus.

With over 6,000 locations to choose from and the new discount program, every single person associated with the ASAMT in some way will receive these benefits. One just can’t find a better program out there and the ASAMT is proud to have established this relationship with such a great company.

To learn more about the American Speed Association® Midwest Tour, log on to asamidwesttour.com. For questions call the ASA Midwest Tour office at (630) 212-6022 or Tim Olson at (612) 327-5831 or e-mail Tim Olson at tim@asamidwesttour.com or Steve Einhaus at steve@asamidwesttour.com.

To learn more about the Daytona Beach, Florida-based Racing Speed Associates or the American Speed Association® Racing Member Track program, call (386) 258-2221 or send an e-mail to info@asa-racing.com. For news and information from racetracks and regional tours involved in the American Speed Association®, visit www.asaracing.com.

About Choice Hotels
Choice Hotels International, Inc. franchises more than 6,100 hotels, representing more than 490,000 rooms, in the United States and more than 30 other countries and territories. As of September 30, 2011, 430 hotels were under construction, awaiting conversion or approved for development in the United States, representing more than 35,000 rooms, and 94 hotels, representing approximately 8,700 rooms, were under construction, awaiting conversion or approved for development in more than 20 other countries and territories. The company’s Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands serve guests worldwide. In addition, via its Ascend Collection membership program, travelers in the United States, Canada and the Caribbean have upscale lodging options at historic, boutique and unique hotels.

Additional corporate information may be found on the Choice Hotels International, Inc. Web site, which may be accessed at www.choicehotels.com.

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