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The ARCA Midwest Tour and Scag Power Equipment present the “Scag Best Seat in the House”

April 30, 2015
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by Kari Shear-Carlson
April 30, 2015 – Attention all race fans! How would you like to have the “best seat in the house” at your next ARCA Midwest Tour event? Scag Power Equipment, the presenting sponsor of the ARCA Midwest Tour, would like to give you that opportunity with the all-new “Scag Best Seat in the House” promotion. All it takes is signing up at each event to see if your name is drawn to be the person of honor sitting in the seat of the new Liberty Z to watch the feature race, along with receiving a Scag t-shirt, and $20 to spend at the concession stand.

Jake Segrin of Scag was excited to use this opportunity as a way to promote Scag’s first ever residential machine, and allow fans to experience the race in a unique way. “We are excited to give fans the chance to be able to watch the feature in style and comfort on the new Liberty Z.”

The brand new Scag Liberty Z, which was released this winter, is the first ever residential Scag mower. It is still Scag tough, and although not a commercial product, no shortcuts were taken as this mower still lives up to the quality Scag is known for. With this mower, drivers, crews, and fans will be able to spend less time out cutting the lawn and more time at the track.

If you want to have the “Scag Best Seat in the House” at your next ARCA Midwest Tour event, be sure to sign up at the track. You just might be the one lucky fan to enjoy the feature in unique style and comfort on the Scag Liberty Z, all while enjoying your favorite concessions.

Your first opportunity is this Sunday, May 3rd at Madison International Speedway for the 7th Annual Joe Shear Classic.

The ARCAMT will also be joined by the Mid-American Stock Car Series and Midwest Truck Series with the drop of the green at 2:00pm. For complete event details log on to arcamidwesttour.com.

Advanced tickets on sale at www.misracing.com

Be sure to follow the ARCA Midwest Tour on Facebook (/midwesttour) and Twitter (@midwesttour).

To learn more about the Automobile Racing Club of America Midwest Tour, log on to arcamidwesttour.com. The Automobile Racing Club of America (ARCA) is among the leading auto racing sanctioning bodies in the country. Founded in 1953 by John and Mildred Marcum, the organization administers more than 100 events each year in multiple racing series, including the ARCA Racing Series presented by Menards, the ARCA/CRA Super Series, the ARCA Truck Series and the ARCA Midwest Tour, plus weekly racing at Toledo and Flat Rock Speedway.

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Lester Buildings To Sponsor ARCA Midwest Tour Event At Dells Raceway Park

June 12, 2014
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Midwest Tour Returns to the 1/3-mile Oval Saturday, June 28th

by Kari Shear-Carlson
June 13, 2014 – Headquartered in Lester Prairie, MN, Lester Buildings sells post-frame buildings in MN, WI, IL and across the country in 35 states. It’s connection to the Midwest has developed a deep seeded relationship in the area of motor sports. On Saturday, June 28th, Lester Buildings will be the proud sponsor of the ARCA Midwest Tour presented by Scag Power Equipment 100 lap event at Dells Raceway Park.

“DRP is a fun track in the series. It’s centrally located and easy to get to. The track offers ample fan seating…in fact, be one of the first 3000 fans to enter the gate on June 28th and get a free Lester Buildings can cooler,” said Stephanie Beste, Brand Manager, Lester Buildings Systems, LLC.

Lester Buildings understands the brand loyalty of race fans and has sponsored many forms of motor sports over the past ten years, which have also included sponsoring father and son, Tim and Travis Sauter, both competitors and former winners in the ARCA Midwest Tour.

“The Midwest is a hotbed for short track racing and we’re proud to help support our customers’ passion for the sport. Race fans are very loyal to sponsors and remember Lester Buildings when they need a new storage building,” added Beste.

On Saturday, June 28th, those loyal fans will be heading to Dells Raceway Park to be a part of the Lester Buildings 100 lap event. Some of the most exciting Midwest Tour races have taken place on the 1/3-mile oval, so the race is sure to be yet another nail biter. Fans will also have the chance to get more information on Lester Buildings and discuss how Lester Buildings can meet their post-frame building needs.

“Not all post-frame buildings are the same. Lester Buildings are engineered and designed for the customer’s specific wind and snow loads, and backed by a Lifetime Structural Warranty. We believe that a great building starts with a well thought-out plan. Our sales person meets with the customer at their building site to determine the best location and direction of the building. Then, on their laptop, they can design, engineer and price the building in minutes. The sales person will continue to co-create the custom building until it fits their end-use needs and budget.”

To get started, call 800-826-4439 or go to LesterBuildings.com to find your local Lester rep.

Event Info:

What: Lester Buildings 100

Where: Dells Raceway Park, Wisconsin Dells, WI

When: Saturday, June 28th, 2014

More information: Details will be available soon. Visit arcamidwesttour.com for more information.

The next event for the ARCA Midwest Tour is next Friday, June 20th at Grundy County Speedway in Morris, IL. For complete details go to arcamidwesttour.com.

Be sure to follow the ARCA Midwest Tour on Facebook (midwesttour) and Twitter (@midwesttour).

To learn more about the Automobile Racing Club of America Midwest Tour, log on to arcamidwesttour.com. For questions call the ARCA Midwest Tour office at (262) 729-4111 or Tim Olson at (612) 327-5831 or Steve Einhaus (630) 212-6022 at or e-mail Tim Olson at tim@arcamidwesttour.comor Steve Einhaus at steve@arcamidwesttour.com.

The Automobile Racing Club of America (ARCA) is among the leading auto racing sanctioning bodies in the country. Founded in 1953 by John and Mildred Marcum, the organization administers more than 100 events each year in multiple racing series, including the ARCA Racing Series presented by Menards, the ARCA/CRA Super Series, the ARCA Truck Series and the ARCA Midwest Tour, plus weekly racing at Toledo and Flat Rock Speedways.

Marketing Partner News

Scag Power Equipment and the ARCA Midwest Tour Take Their Relationship to a New Level

May 13, 2014
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Three Lucky Fans Will Win Leaf Blowers and One Lucky Driver Will Win a Scag Mower in 2014

by Kari Shear-Carlson

May 13, 2014 – Scag Power Equipment has once again returned to the ARCA Midwest Tour as the presenting sponsor and official mower of the 2014 season. Scag has been an important part of the Tour and its success over the past several years and 2014 looks to be one of the best years yet.

“Scag has been an integral part of our growth over the years and last year we worked really hard on improving the referral process and driving customers to their dealers,” said ARCAMT VP, Steve Einhaus. “This year we have taken our relationship to new levels with their presenting sponsorship and will be expanding their awareness in the racing industry through our all new “Midwest Tour Live” programming in order to build more awareness nationally. When race fans think of the ARCA Midwest Tour, they will think Scag and that’s the way we like it,” he added.

This year Scag Power Equipment adds another exciting product to their sponsorship; Scag Giant Vac.

Since 1966, Giant-Vac has manufactured its products using a unique blend of engineering and craftsmanship to produce high quality, rugged, leaf and debris management equipment. Today, Scag Giant-Vac will continue leading the industry as they take their top-quality debris management equipment to the next level of excellence. Industry leading leaf blower CFM output levels, powerful truck loaders and other innovative products and features make their products stand well above the competition with regards to performance, ease-of-use, value and durability. All Scag Giant-Vac products are built Scag tough with the strength of Scag Power Equipment and the Scag dealer network standing behind it.

Fan involvement is the key to the partnership between the ARCA Midwest Tour and Scag Power Equipment. This year Scag will be giving away three Scag Giant-Vac Classic Leaf Blowers at three different events; Milwaukee, Kaukauna, and Oktoberfest.

Scag Power Equipment is happy to be sponsoring the Scag Victory Lane Giveaway. Stop down by the Scag Power Equipment / Scag Giant-Vac booth prior to the start of the feature and show your BEST victory celebration. The best photo tweeted to @MidwestTour with the hash tag #ScagVictoryLane during the event will win a Scag Racing hat and t-shirt along with other prizes from series sponsors.

For more information about Scag Power Equipment log on to www.ScagRacing.com.

Be sure to follow the ARCA Midwest Tour on Facebook (midwesttour) and Twitter (@midwesttour).

To learn more about the Automobile Racing Club of America Midwest Tour, log on to arcamidwesttour.com. For questions call the ARCA Midwest Tour office at (262) 729-4111 or Tim Olson at (612) 327-5831 or Steve Einhaus (630) 212-6022 at or e-mail Tim Olson at tim@arcamidwesttour.comor Steve Einhaus at steve@arcamidwesttour.com.

The Automobile Racing Club of America (ARCA) is among the leading auto racing sanctioning bodies in the country. Founded in 1953 by John and Mildred Marcum, the organization administers more than 100 events each year in multiple racing series, including the ARCA Racing Series presented by Menards, the ARCA/CRA Super Series, the ARCA Truck Series and the ARCA Midwest Tour, plus weekly racing at Toledo and Flat Rock Speedways.

Featured Marketing Partner News

ARCA Extends Agreement with CRA & Midwest Tour

January 8, 2014
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(TOLEDO, Ohio – January 7, 2014) – The Automobile Racing Club of America has renewed its agreement with two of its regional touring series partners, the ARCA Midwest Tour and ARCA/CRA Super Series, each for a three-year extension period. Ron Drager, ARCA President, first announced the extension of the existing agreements at the 2013 Performance Racing Industry Trade Show in Indianapolis.

“We’ve developed a solid working relationship with everyone at the CRA Super Series and Midwest Tour these past couple seasons,” said ARCA President Ron Drager. “Since all parties involved are pleased with our progress and direction to date, we wanted to make a longer term commitment — through 2016 — to give us a stronger platform for what we feel we can accomplish together.”

The partnership provides licensed participants ARCA sanctioning body member benefits, including a $500,000 Participant Accident medical insurance policy. ARCA will continue to provide public relations, race operations, and marketing support to both series, while expanding and strengthening an already strong developmental racing base.

The ARCA Midwest Tour, based in Lake Geneva, Wis., was founded in 2006 by short track racing veterans Tim Olson and Steve Einhaus and was formerly known as the ASA Midwest Tour. The tour races at several well-known speedways of the upper Midwest, including the Milwaukee Mile, Elko Speedway, LaCrosse Fairgrounds Speedway and Madison International Speedway.

“Our relationship with ARCA has truly been amazing in the first year,” said Tim Olson, ARCA Midwest Tour president. “We have established ourselves with an organization that has tremendous value in the short track nation while helping the Midwest Tour to become a better series each and every day.”

The ARCA/CRA Super Series, in its 18th season, has been under the ARCA sanctioning body since 2012. The ‘Crown Jewels’ of the series are the Winchester 400 at Winchester Speedway, the Redbud 300 at Anderson Speedway, and the Berlin 251 at Berlin Raceway. The series is owned and managed by industry veterans Glenn Luckett and R.J. Scott.

“We were very happy to extend our agreement with ARCA,” said Luckett, the Director and Managing Partner of CRA. “Working with ARCA the last two years has been very beneficial for the ARCA/CRA Super Series. We look forward to continuing and building our relationship with ARCA over the next three years.”

In addition to providing support for race operations, the partnership also puts the champion of the ARCA/CRA Super Series and the ARCA Midwest Tour into the seat of an ARCA Racing Series presented by Menards car at a special test session at Daytona International Speedway. Called the Road to Daytona, the unique experience is made possible through Roush Yates Performance Products, Hoosier Tire and Fast Track Racing.

The 2014 ARCA/CRA Super Series and ARCA Midwest Tour season will begin together on April 11-12 at Toledo Speedway for the second annual 7-Up 150 Border Wars race. The race puts both series on the same track together. A similar event is planned for May 25-26 at Illiana Motor Speedway.

“We have reached some milestones by working together to build a strong partnership with the ARCA/CRA Super Series under the same banner and at the same time providing a better platform for the future of short track racing in general,” Olson said. “We are excited about our long term partnership with everyone at ARCA and we look forward to kicking things off at Toledo in April.”

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Introducing New Eye-Tools™ Performance Reading Glasses

December 17, 2013
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igogs-glasses-FACEBOOK

i-gogs®, makers of quality eyewear for over 30 years, has reinvented reading glasses with the new Eye-Tools line of reading eyewear.
The right tool for the job is key to quality work. With Eye-Tools reading glasses you will never need to compromise on clear sight, quality or safety.

The need to see clearly up close doesn’t only happen sitting at a desk or reading the newspaper. That’s why we created Eye-Tools. More than ordinary reading glasses – Eye-Tools are designed to perform in the shop, backyard, on the water and on the trail. Designed for people with an active lifestyle, Eye-Tools Polycarbonate or Polarized bifocal lenses provide clear vision and ample protection for the eyes.

Eye-Tools Performance reading glasses are thoughtfully designed to elevate what reading glasses can do. That’s why the Eye-Tools combination of style, frame materials, lens types, diopter strengths and tints are built to perform unlike other reading glasses.

Stylish designs and functional performance doesn’t have to be expensive. All Eye-Tools Polycarbonate lens styles retail under $20.

Eye-Tools are available online at Eye-ToolsReaders.com

Be sure to follow the ARCA Midwest Tour on Facebook (midwesttour) and Twitter (@midwesttour).

To learn more about the Automobile Racing Club of America Midwest Tour, log on to arcamidwesttour.com. For questions call the ARCA Midwest Tour office at (262) 729-4111 or Tim Olson at (612) 327-5831 or Steve Einhaus (630) 212-6022 at or e-mail Tim Olson at tim@arcamidwesttour.comor Steve Einhaus at steve@arcamidwesttour.com.

The Automobile Racing Club of America (ARCA) is among the leading auto racing sanctioning bodies in the country. Founded in 1953 by John and Mildred Marcum, the organization administers more than 100 events each year in multiple racing series, including the ARCA Racing Series presented by Menards, the ARCA/CRA Super Series, the ARCA Truck Series and the ARCA Midwest Tour, plus weekly racing at Toledo and Flat Rock Speedways.

Marketing Partner News

Sprecher to Support Howie Lettow Memorial at Milwaukee

July 4, 2013

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ARCA Midwest Tour special event set for Tuesday, July 9

As the 2nd annual ARCA Midwest Tour Swiss Colony Howie Lettow Memorial 150 presented by RaceTeamGear.com draws nearer, the buzz surrounding the event continues to grow.

With an entry list featuring the most recent NASCAR Sprint Cup Series race winner (Matt Kenseth) and over 80 entrants; a pre-race concert with 38 Special and Chevonne singing the national anthem, anticipation for the return of Stock Car Racing in Milwaukee is at a peak.

And Milwaukee businesses are excited as well.

Officials from the ARCA Midwest Tour and Sprecher Brewery announced today a partnership for the event that will include a special award during the race, and a chance for fans to enjoy Sprecher products at the same time.

Sprecher will sponsor the Half-Way leader award during the Howie Lettow Memorial 150, offering a $500 bonus to the driver leading at the races half-way break.

“Sprecher Brewing Company is proud to be part of the 2nd annual ARCA Midwest Tour Swiss Colony Howie Lettow Memorial 150 presented by RaceTeamGear.com. We look forward to a great event!, “ said Jeff Hamilton, president of Sprecher Brewing Company.

Maker of award-winning beers and gourmet sodas, Sprecher Brewing Company is Milwaukee’s first brewery since Prohibition. Established in 1985, Sprecher remains a leader in Wisconsin’s craft brewing industry.

For all of the ARCA Fest details, log on to www.arcafest.com.

Raindate: Wednesday, July 10th. All the times will be the same.

For more information about Sprecher contact Anne Sprecher at 414.964.7837 x252, or asprecher@sprecherbrewery.com. Contact the Sprecher Gift Shop, 701 W. Glendale Ave, Glendale, WI, at 414.964.2739, for tours, clothing, food items and other things Sprecher related. The Sprecher Gift Shop is open 11am-6pm Mon-Sat; 11am-5pm Sunday
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Be sure to follow the ARCA Midwest Tour on Facebook (midwesttour) and Twitter (@midwesttour).

To learn more about the Automobile Racing Club of America Midwest Tour, log on to arcamidwesttour.com. For questions call the ARCA Midwest Tour office at (262) 729-4111 or Tim Olson at (612) 327-5831 or Steve Einhaus (630) 212-6022 at or e-mail Tim Olson at tim@arcamidwesttour.comor Steve Einhaus at steve@arcamidwesttour.com.

The Automobile Racing Club of America (ARCA) is among the leading auto racing sanctioning bodies in the country. Founded in 1953 by John and Mildred Marcum, the organization administers more than 100 events each year in multiple racing series, including the ARCA Racing Series presented by Menards, the ARCA/CRA Super Series, the ARCA Truck Series and the ARCA Midwest Tour, plus weekly racing at Toledo and Flat Rock Speedways.