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ASAMT Announces Largest Touring Stars Bonus Program Yet

March 16, 2012

Tour Reformats Touring Stars Bonus Payout

By Kari Shear-Carlson
March 16, 2012 – Everyone knows that racing is an expensive sport whether you are racing your local short track or traveling a circuit. It is no different for the teams in the American Speed Association® Midwest Tour presented by SCAG Power Equipment and Lester Buildings.

In 2012, the ASAMT is excited to give back to the teams through a newly formatted Touring Stars bonus program. As an organization, the ASA Midwest Tour has increased the travel budget through the Touring Stars program to a payout of $5250 per event based on a 32 car entry list.

“Its hard these days to ask tracks to raise their purse so we as a series are investing in our racers and dedicating $5250 a race back into the bonus program to help the teams,” said ASAMT VP Steve Einhaus.

The original Touring Stars program provided a flat rate of $200 bonuses per event for the top 14 in points from the previous season along with eligible Rookies of the Year. The 2012 season has eleven contracted Tour Stars leaving three open positions for new competitors and one open position for a registered Rookie of the Year to capitalize on the new bonus program.

Due to the open positions, drivers, including registered rookies, not locked into the 2012 Touring Stars program can race into the open positions at each event. The driver highest in points after the first event will be eligible for the bonus at the second event and so on.

The 2012 contracted Touring Stars eligible for the bonus program include, Andrew Morrissey, Jacob Goede, Nathan Haseleu, Tim Schendel, Chris Wimmer, Jonathan Eilen, Chris Weinkauf, Skylar Holzhausen, Nick Panitzke, Jeff Storm, and Nick Murgic.

Touring Stars and one registered Rookie of the Year will be paid based on his or her position against one another. The highest finishing Touring Star gets a $1000 bonus and the continued payout is as follows:

1st $1000
2nd $500
3rd $450
4th $400
5th $375
6th $350
7th $325
8th $300
9th $275
10th $250
11th $225
12th $200
13th $200
14th $200
15th $200
Total $5250

To learn more about the American Speed Association® Midwest Tour presented by SCAG Power Equipment and Lester Buildings, log on to asamidwesttour.com. For questions call the ASA Midwest Tour office at (630) 212-6022 or Tim Olson at (612) 327-5831 or e-mail Tim Olson at tim@asamidwesttour.com or Steve Einhaus at steve@asamidwesttour.com.

To learn more about the Daytona Beach, Florida-based Racing Speed Associates or the American Speed Association® Racing Member Track program, call (386) 258-2221 or send an e-mail to info@asa-racing.com. For news and information from racetracks and regional tours involved in the American Speed Association®, visit www.asaracing.com.

Marketing Partner News

ASA Midwest Tour Teams Up with the MACC Fund for a Historic Event at the Milwaukee Mile

February 18, 2012

Special NASCAR Stars To Be Announced Soon

By Kari Shear-Carlson
February 18, 2012 – The American Speed Association® Midwest Tour is heading to the Milwaukee Mile on Tuesday, June 12th, 2012 for the Swiss Colony Howie Lettow Memorial 150 presented by RaceTeamGear.com.

Howie Lettow was more than just a crew chief, he was a mentor to many drivers over the course of his life, many who went on to become some of racing’s biggest stars. Lettow was a quiet guy whose actions spoke through success on the track. Among his many achievements as crew chief, Howie Lettow led eight drivers to the title of Rookie of the Year in the ASA National Tour and mentored NASCAR stars, Mark Martin and five-time NASCAR Sprint Cup Champion, Jimmie Johnson.

The ASAMT is teaming up with Midwest Athletes Against Childhood Cancer, Inc. (the MACC Fund) to honor Lettow in the first annual event. The MACC Fund raises funds for the fight against childhood cancer and related blood disorder research. Since 1976, the MACC Fund has contributed $42 million research and their mission is to find a cure for these diseases by providing critical funding for research. On Tuesday, June 12th, race fans can join in that fight.

“We have been working on this event for two years and we always had a vision of leaning towards something special to honor Howie. Howie loved to help young people and he was an amazing mentor, so joining forces with the MACC fund is something he will be very proud of as he watches down over all of us. This event will provide an opportunity for all of our race fans, race teams, friends and families to share in our efforts to raise an extensive amount of money to help young children suffering from cancer and blood disorders. We hope that the entire racing community will come together to help us provide opportunities to families with children in need,” said Steve Einhaus, ASAMT VP.

Jon McGlocklin, President and Co-Founder of the MACC Fund noted “The MACC Fund is honored to be the charitable beneficiary of the “Swiss Colony Howie Lettow Memorial 150” presented by RaceTeamGear.com. The racing community has been a friend of the MACC Fund for years. While I never had the good fortune to know Howie, I understand that he had a major role in teaching and mentoring drivers as a crew chief. As a professional basketball player, I know how important those attributes are. This race in his honor will help enhance his racing legacy while giving a “Gift of Hope” through research to the children battling cancer and blood disorders. We wish you all the best and look forward to “Go Racing!”

With low ticket prices, this is the perfect event to bring the whole family, and with group sales available a great opportunity for your organization. Race fans will see over 250 laps of great racing in three divisions, Super Late Models, Big 8 style limited late models, and ASA Midwest SCAG Trucks at the historic one mile oval for a low price, while in turn helping out a great cause.

A limited number of special VIP passes will be available for companies and fans. VIP ticket holders will enjoy a special dinner, private question and answer session with the night’s stars and a special autograph session.

More details regarding ticket sales and VIP passes will be available in a an upcoming announcement featuring guest NASCAR drivers taking part in this historic event. Questions about the event or group sales info can be directed to ASAMT Vice President Steve Einhaus by email at (steve@asamidwesttour.com)

To learn more about the American Speed Association® Midwest Tour, log on to asamidwesttour.com. For questions call the ASA Midwest Tour office at (630) 212-6022 or Tim Olson at (612) 327-5831 or e-mail Tim Olson at tim@asamidwesttour.com or Steve Einhaus at steve@asamidwesttour.com.

To learn more about the Daytona Beach, Florida-based Racing Speed Associates or the American Speed Association® Racing Member Track program, call (386) 258-2221 or send an e-mail to info@asa-racing.com. For news and information from racetracks and regional tours involved in the American Speed Association®, visit www.asaracing.com.

To learn more about the MACC Fund, please visit www.maccfund.org. Briefly, the MACC Fund celebrated its 35th anniversary in 2011. It supports research at the Medical College of Wisconsin in the MACC Fund Research Center, in the MACC Fund Center for Cancer and Blood Disorders at Children’s Hospital of Wisconsin and at the University of Wisconsin’s Carbone Cancer Center in the MACC Fund Childhood Cancer Research Wing of the Wisconsin Interdisciplinary Medical Research Center and in the MACC Fund Center for Cancer and Blood Disorders at Children’s Hospital of Wisconsin. This research impacts the treatment and care of children in the state, the nation and the world. Since its inception in 1976, the MACC Fund has contributed $42 million for pediatric cancer and blood disorder research for diseases like aplastic anemia and sickle cell. The overall cure rate for childhood cancer has risen from 20% to 80% during this time with the MACC Fund’s support playing an important role in that progress.

Marketing Partner News

Choice Hotels Becomes the Official Hotel Company of the ASA Midwest Tour

January 16, 2012

January 16, 2012 – The American Speed Association® Midwest Tour is proud to announce a sponsorship with Choice Hotels, making Choice Hotels the official hotel company of the ASA Midwest Tour.

Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging companies in the world. Choice Hotels currently franchises more than 6,000 hotels, representing more than 490,000 rooms, in the United States and more than 30 countries and territories. Ranging from limited service to full service hotels in the economy, mid-scale and upscale segments, Choice Hotels branded properties provide business and leisure travelers with a range of high-quality, high-value lodging options throughout the United States and internationally. (www.choicehotels.com)

ASA Midwest Tour teams, families, friends, and fans will receive 15% off the lowest rate of any hotel room. To learn more about saving 15 percent on all reservations, please visit the ASA Midwest Tour website www.asamidwesttour.com and click on the Choice Hotels logo. Choice Hotels will be supplying the ASAMT with 50,000 personal wallet-sized cards to be handed out to the teams who can then pass them along to friends, family and fans.

“We want to share this program with everyone and put some money back in each person’s pocket during their travels. This is a time when people need savings and we are glad that we put this program together to share with everyone,” said Steve Einhaus, ASAMT Vice President.

“We’re excited to serve as the official hotel company of the ASA Midwest Tour, providing its members and friends with even more value and options for their travels,” said Grant Pearce, manager of sports sales for Choice Hotels. “We expect lots of ASA members to take advantage of this member benefit and with so many hotels to choose from, one can find a place to spend the night that’s just right—and at a significant discount.”

“We couldn’t be happier about the new sponsorship with Choice Hotels. We are always trying to find new ways to take the series to a new level in every category and working with Choice Hotels is a win-win for all, especially when it comes to travel savings for our teams, their friends and family, sponsors, and our fans,” added Einhaus.

With over 6,000 locations to choose from and the new discount program, every single person associated with the ASAMT in some way will receive these benefits. One just can’t find a better program out there and the ASAMT is proud to have established this relationship with such a great company.

To learn more about the American Speed Association® Midwest Tour, log on to asamidwesttour.com. For questions call the ASA Midwest Tour office at (630) 212-6022 or Tim Olson at (612) 327-5831 or e-mail Tim Olson at tim@asamidwesttour.com or Steve Einhaus at steve@asamidwesttour.com.

To learn more about the Daytona Beach, Florida-based Racing Speed Associates or the American Speed Association® Racing Member Track program, call (386) 258-2221 or send an e-mail to info@asa-racing.com. For news and information from racetracks and regional tours involved in the American Speed Association®, visit www.asaracing.com.

About Choice Hotels
Choice Hotels International, Inc. franchises more than 6,100 hotels, representing more than 490,000 rooms, in the United States and more than 30 other countries and territories. As of September 30, 2011, 430 hotels were under construction, awaiting conversion or approved for development in the United States, representing more than 35,000 rooms, and 94 hotels, representing approximately 8,700 rooms, were under construction, awaiting conversion or approved for development in more than 20 other countries and territories. The company’s Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands serve guests worldwide. In addition, via its Ascend Collection membership program, travelers in the United States, Canada and the Caribbean have upscale lodging options at historic, boutique and unique hotels.

Additional corporate information may be found on the Choice Hotels International, Inc. Web site, which may be accessed at www.choicehotels.com.

Marketing Partner News

American Speed Association Midwest Tour to Mow with Scag

April 10, 2007

DAYTONA BEACH, FL (April 10, 2007) – The American Speed Association Kwik Trip Midwest Tour presented by Echo Outdoor Power Equipment is pleased to announce Scag Power Equipment as the Official Lawn Mower of the Tour.

“Many Scag employees and Scag customers are die hard race fans,” reported Chris Frame, Manager of Marketing and Technology for Scag Power Equipment. “Scag is proud to be the Official Lawn Mower of the ASA Midwest Tour. The ASA Midwest Tour is right in our backyard and we are honored to support some of the best short track drivers in the country.”

Scag Power Equipment was founded in 1983. From the original gear-drive rider, to over 50 high performance models today, Scag has become the largest independent manufacturer of commercial grade mowing equipment in the country. Scag Power Equipment is known and respected throughout the commercial power equipment industry for their innovation and attention to quality.

“This is such a huge step forward in building the ASA Midwest Tour foundation. The involvement of Scag Power Equipment enables us to build for the future of the Tour with the development of a long term relationship between the Tour, Scag, and our supporting racers. I am so excited about this partnership because the people at Scag are elated to be able to be a part of our Tour. Just take a look at the quality of the companies currently involved in the Tour; it says it all about the future of our success,” ASAMT VP Steve Einhaus explained with a smile, “Scag mowers can give you more time to pursue your passion for racing by cutting your mowing time in half when compared to ordinary yard tractors. Less time spent mowing means more time to spend at the track.”

Scag Power Equipment has manufacturing plants in Mayville (WI), West Bend (WI), and Greensboro (NC). All Scag mowers are proudly made in the USA. More information about the company is available online at www.ScagRacing.com

The ASA Midwest Tour inaugural season opener is scheduled at Elko Speedway April 28, 2007.

To learn more about the American Speed Association Kwik Trip Midwest Tour presented by Echo Outdoor Power Equipment please contact the ASA Midwest Tour office by calling (262) 514-3880 or by e-mailing Tim Olson at tim@asamidwesttour.com or Steve Einhaus at steve@asamidwesttour.com.

To learn more about the Daytona Beach, Florida-based Racing Speed Associates or the American Speed Association Racing Member Track program, call (386) 258-2221 or send an e-mail to info@asa-racing.com. For news and information from all the racetracks and regional tours involved in the American Speed Association, visit www.asa-racing.com.

Marketing Partner News

American Speed Association Midwest Tour Announces Partnership with Hype

February 19, 2007

DAYTONA BEACH, FL (February 19, 2007) – The American Speed Association Kwik Trip Midwest Tour presented by Echo Outdoor Power Equipment is delighted to announce a new partnership with Hype Energy Drink.

“We’re very excited about our partnership the ASA Midwest Tour. They are a great organization and now with this new Hype Energy drinks sponsorship, they are set to impact US short track racing as well as the growing Energy Drink market. Hype is one of the leading brands in the world of Energy Drinks and our partnership with a series like the ASA Midwest Tour shows our dedication to grassroots friends and family sports. The Midwest Tour will be an integral part of our marketing program in the upper Midwest. We are looking for a long-term association filled with racing, sports and fun. Why follow when you can lead?” explained Paulo Vassar, Head Of Internet Marketing, On Distribution LLC, the official USA distributor of Hype.

“We are thrilled that Hype Energy Drinks has agreed to come aboard as the official energy drink of the ASA Midwest Tour. I have been working on this deal since last October and I knew that we would be able to put something together since our first conversation,” stated ASAMT Vice President Steve Einhaus.

By drinking Hype, users will get what is called the Hype Effect. The Hype Effect gives numerous benefits to the body. It helps fight physical or mental fatigue, helps users stay focused for improved concentration, and improves short-term memory. Hype is a nutritious drink containing vitamins, free of coloring and preservatives. It aids in the stimulation of metabolism, circulation and central nervous system, increasing endurance and performance, state of mind, vigilance and wakefulness, and reaction time. The Hype Effect helps users improve themselves to a level many never thought they could reach.

Hype is a coloring free and preservative free energy drink with a revitalizing, unique taste, which unleashes the extreme side from the user’s body. Hype is made with the finest high quality ingredients including real elderberry and cranberry juices, taurine, ginseng, guarana, caffeine and vitamins. Hype was first started in 1994. Barry Cox, founder and chairman of Hard Rock Café, led the company in its beginnings. Bertrand Gachot, a French distributor and former Formula 1 driver, purchased the company in May 2000 and since then Hype has grown substantially to become an international brand, distributing drinks to over 40 countries.

Gachot won the 24 Hours of Le Mans in 1991 with co-drivers Johnny Herbert and Volker Weidler.

The American Tasting Institution voted Hype the best tasting energy drink in 2001. Hype Energy Drink has been a regular winner in consumer taste tests worldwide. With results like that it is no wonder Hype is the top selling energy drink in Canada, Iran, Kazakhstan and France. In 2004 Hype outsold the leading soft drink, Coca Cola, in the United Kingdom.

Hype does not just sell unique drinks, but a wide selection of great products including: clothing, wrist bands, neck straps stickers, glasses, bar mats, fridges, posters, slip mats, club visuals, and shot glasses.

Hype has a very strong brand image, created by investing over $30 Million since 1994 in branding and marketing efforts major sporting event sponsorships including Formula 1, NASCAR, Indy Racing League, Paris Dakar Rally, and the World Rally Championship.

“I have learned so much about the company and their success in Europe and Canada. It is just awesome to know that the Midwest Tour will be representing a company that is making leaps and bounds in the United States and we are really excited about what we can do together to make this grow. We are working very hard to get Hype Energy Drinks in front of everyone in the Upper Midwest and then spread throughout the U.S. Its a perfect fit for our race teams and fans,” Einhaus said.

The ASAMT will celebrate opening day April 28, 2007 at the Elko Speedway (MN) with Hype Energy Drink on site.

More information about Hype is available online at www.hype.com.

To learn more about the American Speed Association Kwik Trip Midwest Tour presented by Echo please contact the ASA Midwest Tour office by calling (262) 514-3880 or by e-mailing Tim Olson at tim@asamidwesttour.com or Steve Einhaus at steve@asamidwesttour.com.

To learn more of the Daytona Beach, Florida-based Racing Speed Associates or the American Speed Association Racing Member Track program, call (386) 258-2221 or send an e-mail to info@asa-racing.com. For news and information from all the racetracks and regional tours involved in the American Speed Association, visit www.asa-racing.com.

News Touring Stars

American Speed Association Midwest Tour Announces 2007 Kwik Trip Touring Stars

February 7, 2007

DAYTONA BEACH, FL (February 7, 2007) – The American Speed Association Midwest Tour presented by Echo Outdoor Power Equipment received nearly 50 applications from drivers vying for a spot on the elite Touring Stars roster for the 2007 season.

“The list of drivers we had to choose from was a virtual who’s who in midwest racing, making it some of the hardest decisions that we have had to make so far,” stated ASAMT President Tim Olson.

The program will promote the group of competitors in ways reminiscent of the ARTGO series. The group will be the center of advertising and encourage fans to travel to see the group together. The resumes of the Touring Star members make them icon-worthy. The ASAMT will help them capitalize on their records of success. We are honored to announce the following drivers as our Kwik Trip Touring Stars for the 2007 inaugural season:

Kenny Richards (Montello, WI), Dan Fredrickson (Elko, MN), Nathan Haseleu (Pardeeville, WI), Rod Wheeler (Hortonville, WI), Josh Vadnais (White Bear Lake, MN), Brad “JJ” Mueller (Random Lake, WI), Dave Feiler (Sun Prairie, WI), Donny Reuvers (Dundas, MN), Adam Royle (Farmington, MN), Steve Carlson (West Salem, WI), Travis Sauter (Sauk City, WI), and Jamie Iverson (Escanaba, MI) are the Kwik Trip Touring Stars for the inaugural 2007 season.

“Steve and I felt that it was important to supply each of the facilities that we visit with a core group of 12 highly sought after competitors that race with the Tour and will be challenging the home track top guns,” stated ASAMT President Tim Olson.

Donnie Reuvers commented, “It’s a great honor to be selected for the first season of the Tour. It’s pretty important for me that I was picked. I’m really excited for the whole program, the Tour sounds a lot like the old ARTGO series with a lot of great drivers and traveling to the best tracks around the Midwest. I am also glad to see Kwik Trip on board as the title sponsor. Almost every track we go to has a Kwik Trip (or Kwik Star) near their facility. It will be interesting watching the organizations grow together.”

The inaugural group of Touring Stars for the 2007 season automatically qualifies for the Travel Incentive Program (TIP). Each chosen competitor has completed a contractual agreement with the ASA Midwest Tour requiring the driver to complete the full season of events to remain eligible for the TIP.

“It’s a great incentive and a huge financial boost to those taking part in the program,” stated ASA Midwest Tour VP Steve Einhaus. “The Traveling Stars will receive bonus pay based on their performance at each event. In other words, they’ll be competing very hard not only for the win but also for the added bonus money. It’s the inaugural year for the operation and creating the Touring Stars program is vital to everyone’s success.”

Dave Feiler added, “Our Heat-N-Glo team is excited to be part of the Touring Stars program. The ASA Midwest Tour will showcase the top talent in excellent races. I’m looking forward to my sophomore year with Maynard Motorsports in 2007. It’s always good to see new faces and businesses support racing. Kwik Trip represents the Tour really well. The two share philosophies and it’s going to be a great program all around.”

“Having the quality of drivers we had apply for this program has made us look at some other programs to promote these talented drivers,” stated Olson. The Touring Stars program also incorporates a special bonus for the highest finishing Rookie of the Year. Those eligible must apply for Rookie status upon registration. The highest finishing qualified driver per event will be awarded a bonus TIP. The highest finishing ASAMT contender that is not on the Kwik Trip Touring Stars will also be eligible for TIP monies at each race. The final spot will be awarded as a wild card drawing at the drivers meeting the day of the race. A name will be drawn from all of the ASAMT members that are pre entered for that race. This will round out the 15 touring stars per event.

Einhaus added, “The ASA Midwest Tour is dedicated to helping each venue find ways to put people in the stands. We are doing our best to help each facility by bringing the promotional package to them well before the event. The Touring Stars program will help tracks advertise prior to the event. They will be able to highlight Touring Stars that will be making appearances at their venue. It’s all about finding ways to help each racing facility have a successful event. It pits the stars against the home track heroes and is very exciting for the fans. ”

The Touring Stars program was developed as a result of venues requesting a “Who’s Who” list of participants to advertise and generate excitement. The program also ensures that the elite group of competitors will be present at every event.

In 2008 and following, the Touring Stars program roster will be composed of the top 15 in points from the previous season.

The ASAMT will hold its inaugural season opener April 28, 2007 at the Elko Speedway (MN).

To learn more about the American Speed Association Kwik Trip Midwest Tour presented by Echo Outdoor Power Equipment please contact the ASA Midwest Tour office by calling (262) 514-3880 or by e-mailing Tim Olson at tim@asamidwesttour.com or Steve Einhaus at steve@asamidwesttour.com.

To learn more of the Daytona Beach, Florida-based Racing Speed Associates or the American Speed Association Racing Member Track program, call (386) 258-2221 or send an e-mail to info@asa-racing.com. For news and information from all the racetracks and regional tours involved in the American Speed Association, visit www.asa-racing.com.

News Touring Stars

American Speed Association Receives Nearly 50 Applications For Midwest Touring Stars

February 7, 2007

DAYTONA BEACH, FL (February 2, 2007) – The American Speed Association Midwest Tour presented by Echo received nearly 50 applications from drivers vying for a spot on the elite Touring Stars roster for the 2007 season.

“The Midwest has produced the greatest short track racers in the country and it’s our goal to see that all of the current stars of the Midwest are competing in our series. The whole purpose behind the design of the ASA Midwest Tour is to build a series that is attractive to the race facility and the local race fan by bringing in the most well known racers in the Midwest and allowing the local hot dogs to race against them”, explained ASAMT Vice President Steve Einhaus.

The program will promote the group of competitors in ways reminiscent of the ARTGO series and the group will be the center of advertising and encourage fans to travel to see the group together. The resumes of the Touring Star members make them star worthy and the ASAMT will help them capitalize on their records of success.

“Steve and I felt that it was important to supply each of the facilities that we visit with a core group of highly sought after competitors that race with the Tour and will be challenging the home track top guns,” stated ASAMT President Tim Olson. “We are also building the program to allow others following the series the opportunity to race their way into the program throughout the year,” He added.

The inaugural group of Touring Stars for the 2007 season will automatically qualify for the Travel Incentive Program. Each chosen competitor is required to complete a contractual agreement with the ASA Midwest Tour that requires the driver to complete the full season of events to qualify for the TIP.

“It’s a great incentive and a huge financial boost to those taking part in the program,” stated ASA Midwest Tour VP Steve Einhaus, “The Traveling Stars will receive bonus pay based off of their performance at each event. In other words, they’ll be competing very hard not only for the win but also for the added bonus money. It’s the inaugural year for the operation and creating the Touring Stars program is vital to everyone’s success.”

The Touring Stars program incorporates a special bonus for the highest finishing Rookie of the Year contending registrant. Those eligible must apply for Rookie status upon registration and one candidate will be awarded their bonus TIP based off of the highest finishing qualified driver. All Rookie applicants will be eligible for the TIP based off of individual event attendance. Selected competitors must agree to attend all Midwest Tour events and participate in all promotional events tied to the program.

Einhaus added, “We are meeting this weekend to discuss everyone pre-entered for the program. In our eyes every one of our contenders is a star and can draw many fans to any of the venues. The Touring Stars program helps tracks advertise prior to our events that the Touring Stars will be making appearances. It’s all about finding ways to help each racing facility have a successful event, and pitting the stars against the home track heroes is very exciting for the fans. The ASA Midwest Tour is dedicated to helping each venue find ways to put people in the stands and we are doing our best to help each facility by bringing the promotional package to them well before each event.”

Once the ASAMT administration comes to a consensus on the Touring Stars roster, all finalists will be contacted directly. A press release will follow once the drivers enter into contractual commitment.

The Touring Stars program was developed as a result of venues requesting a “Who’s Who” list of participants to advertise and generate excitement around. The program also ensures that the elite group of competitors will be present at every event however, it does not guarantee them an automatic starting spot.

In 2008 and following, the Touring Stars program roster will be composed of the top 15 in points from the previous season.

The ASAMT will hold its inaugural season opener April 28, 2007 at the Elko Speedway (MN).

To learn more about the American Speed Association Midwest Tour presented by Echo please contact the ASA Midwest Tour office by calling (262) 514-3880 or by e-mailing Tim Olson at tim@asamidwesttour.com or Steve Einhaus at steve@asamidwesttour.com.

To learn more of the Daytona Beach, Florida-based Racing Speed Associates or the American Speed Association Racing Member Track program, call (386) 258-2221 or send an e-mail to info@asa-racing.com. For news and information from all the racetracks and regional tours involved in the American Speed Association, visit www.asa-racing.com.

Marketing Partner News

ASA Midwest Tour Announces Kwik Trip as Title Sponsor

February 5, 2007

DAYTONA BEACH, FL (February 5, 2007) – The American Speed Association Midwest Tour presented by Echo Outdoor Power Equipment is delighted to announce a new partnership with Kwik Trip, Inc. as the title sponsor for the Tour effective immediately.

“Gary Gonzcy (Marketing Director for Kwik Trip) and I have been working on this for months, trying to build a perfect relationship that benefits Kwik Trip, the ASA Midwest Tour, and our customers. We are extremely happy to say that this takes our series to the next level and allows us to put together one of the best promotional and marketing programs in the country. We are working together to create a top-notch promotional program that includes all aspects of advertising, promotion, driver appearances and autograph signings, and onsite race day displays for Kwik Trip. They have developed a traveling promotional team to attend all of our events to display new products. This shows their dedication to the Midwest Tour by providing us with the tools that both organizations need to be successful and keep growing,” explained ASAMT Vice-President Steve Einhaus.

The Kwik Trip convenience store concept, combines bright clean décor and a strong private label program with competitive “Kwik n’ Low” pricing to create a unique identity for Kwik Trip. Kwik Trip offers unleaded, E-85 fuel, and diesel fuel, convenient pay-at-the-pump capabilities, a large 16-head fountain drink wall, Cheese Mountain Take n’ Bake pizza, and a state of the art car wash at many of its locations.

“We are developing a member package that will provide discounts for everyone that follows the series and will allow them to save money on purchases at Kwik Trip every day of the week. Details on the member program will be available in the near future,” stated Einhaus, “All ASA Midwest Tour registered drivers, their crews, and families will be eligible to participate.”

Consumers can enjoy Kwik Trip’s Karuba Coffee featured at the Karuba Bar, coffee house flavored coffee, cappuccino, lattes and steamers. For the person on the go, the “Hot Spot” hot foods bar has been expanded in stores and is filled with a variety of freshly baked breakfast sandwiches, cinnamon rolls, hamburgers, cheeseburgers, corn dogs, pizza slices, and fresh baked oversized cookies. Kwik Trip also includes a “fresh foods” cold case offering customers healthy food choices including fresh salads, fruits and vegetables. Kwik Trip’s newest item-Cheese Mountain Take n’ Bake pizza comes with a variety of toppings and is available in the pizza case. Call ahead ordering is available for pizzas.

The first Kwik Trip store was opened in 1965. The company shares a common philosophy with the American Speed Association Midwest Tour: “We are mindful of the past, but don’t live in it. We have our feet planted firmly in the present but we do not stand still. We have an eye on the future, because that’s where we’re going. Our goal is to be “Better Than The Best!”

“I have been an avid race fan my entire life and this is by far one of the best grass roots short track programs I have ever seen and we’re just getting started. In a very short time they have put together what I feel will make an immediate impact on the success of area racetracks and will give the race fan everything that they ask for. They have been very innovative in their strategy of bringing back the excitement in short track racing by providing everyone with the tools they need to get to the track,” explained Gonzcy, “We are delighted to be able to link ourselves to a fresh new organization that has a direct impact on our customers. Race Teams and their fans are the most brand loyal customers in the country and we feel that this is a great promotional tool for the Kwik Trip organization. It’s an honor for us to be the title sponsor of the ASA Kwik Trip Midwest Tour and we’ll be together for many years to come and we look forward to opening day.”

Kwik Trip, Inc. is a convenience store company unlike any other. Kwik Trip serves its customers with clean, bright, convenient retail shopping centers and is committed to customer service. Kwik Trip also produces many of the private label products featured in the stores. Kwik Trip, Inc., La Crosse, Wisconsin based headquarters, operates a FDA approved bakery, offering customers fresh Kwikery bakery products including white bread, wheat bread, buns, super muffins, donuts, cookies, bagels and Glazers donuts. Produced in Kwik Trip’s own FDA approved dairy is the Nature’s Touch brand of dairy products including Kwik Trip’s own Milk In A Bag packaging and Nature’s Touch Ice Cream.

Being the producer means Kwik Trip sets the standard and assures the quality of the products that will be sold in its stores. Being the distributor means these products are shipped to local Kwik Trip stores daily, which helps to guarantee their freshness. Being the producer and distributor also enables Kwik Trip to price private label brand products lower than the grocery stores. This pricing philosophy called “Kwik n’ Low” prices provides customers with prices as low as or lower than the grocery store everyday.

Race teams can particularly benefit from Kwik Bucks. Points are earned for every gallon of diesel fuel purchased at Kwik Trip or Kwik Star locations and are redeemable for cash.

Kwik Trip, Inc. is one of the largest independently held convenience store chains in the United States. Kwik Trip owns and operates over 326 Kwik Trip and Kwik Star stores in parts of Wisconsin, Minnesota, and Iowa and employs over 7,000 people.

“Kwik Trip is one of the finest organizations in the country and their success is driven off of their customer satisfaction. Aligning ourselves with Kwik Trip fits so perfectly for everyone involved and we are doing everything we can to bring our racers the whole package,” concluded ASAMT President Tim Olson.

The partnership between the two organizations is carried through to the Touring Star program for which Kwik Trip is also the title sponsor. A press release announcing the Kwik Trip Touring Stars will be posted soon.

Fans are encouraged to patronize the local Kwik Trip and Kwik Star stores surrounding the scheduled venues on ASAMT race days for car and driver appearances and other promotions. The full ASAMT schedule and a map of Kwik Trip and Kwik Star locations are on the Web.

The ASAMT will celebrate opening day April 28, 2007 at the Elko Speedway (MN). The nearest Kwik Trip stores are in Northfield (to the south) and Lakeville (to the north). Both locations carry diesel fuel and gasoline.

More information about Kwik Trip, Inc. is available online at www.kwiktrip.com.

To learn more about the American Speed Association Kwik Trip Midwest Tour presented by Echo please contact the ASA Midwest Tour office by calling (262) 514-3880 or by e-mailing Tim Olson at tim@asamidwesttour.com or Steve Einhaus at steve@asamidwesttour.com.

To learn more of the Daytona Beach, Florida-based Racing Speed Associates or the American Speed Association Racing Member Track program, call (386) 258-2221 or send an e-mail to info@asa-racing.com. For news and information from all the racetracks and regional tours involved in the American Speed Association, visit www.asa-racing.com.

News Touring Stars

ASA Midwest Touring Stars Bonus Program Purse Announced

November 30, 2006

ASA Midwest Tour promoters Tim Olson and Steve Einhaus have announced the payout bonuses and protocol for the 2007 Touring Stars program. “The program is a great addition to the 2007 outline and will set the stage for a competitive battle for the top 15 in points for the following year’s eligibility,” Olson stated.

“The Touring Stars program is significant because the ASA Midwest Tour ideology is all about working together to provide the best entertainment at the racing facilities that we attend,” stated Einhaus, “It’s our goal to make sure that the facilities we visit are profiting and those personnel and fans are in high spirits about our event.” Part of that sensation is giving them the marketing tools needed to draw fans by bringing the Midwest’s hottest short track stars, using the Touring Stars program. The elite group will be compensated for their dedication to the series and also be required to compete at every event. The top 15 in championship standings will fill the roster for the 2008 and the practice will apply for subsequent seasons.

Drivers must register for the ASA Midwest Tour to be considered for the program. In 2007 management will choose competitors based off of their racing history and popularity in the sport. The program ensures the elite group of Touring Stars will be present at every venue. Eleven drivers will be notified and contractually bound to attend all events. The highest finishing Rookie registrant from each event will also receive bonus money. If a driver in the group misses an event unexcused, he/she will be replaced on the roster with a pre-determined alternate for the remainder of the season.

“Twenty years ago fans watched for a flyer for an ARTGO race and saw their favorite drivers’ faces. They knew who was competing at each race ahead of time and it gave fans an incentive to travel to events,” Einhaus recalled, “That’s what it’s about – showcasing the hottest current stars against the locals and developing new talent.”

Touring Star bonus per event: 1st- $400 2nd- $350 3rd- $325 4th- $300 5th-$275 6th- $250 7th- $225 8th- $200 9th- $175 10th- $150 11th- $125 12th- $100 (bonuses will be paid based on each of the touring stars finishing position. Example- Joe Johnson finished 6th and he is the highest finishing Touring Star, his bonus will be $400)

Drivers are encouraged to register for ASA Midwest Tour membership online at www.asamidwesttour.com. The deadline for drivers applying for the Touring Stars program is February 1, 2007. Rookie applicants must register before the season opening event.